What is Digital Marketing Tools
The Internet has practically replaced the usual sources of information and has become an important part of our life. The massive spread of the Internet makes it possible to use it as a flexible commercial resource, regularly introducing one or another Internet marketing tool.
Purposes of Using Internet Marketing Tools
The constant development of the advertising business and the current trend of the active transition of advertising from offline sources to the vastness of the global network will inevitably lead to the emergence of new tools for Internet marketing.
Without exception, all tools pursue one goal – to get the desired effect from users. Online advertising creates a certain demand and shows a person ready-made motives why he should purchase a specific product or order a specific service.
Each type of a set of Internet marketing tools is effective, and their competent combination allows you to get the most expected effect: high demand and active sales. The main thing is to organize the correct interaction of these tools.
Internet Marketing Tools
Internet marketing tools are represented by an impressive list that is constantly growing.
The most popular tool that provides unlimited advertising opportunities to its owner. Experts say that businesses that only exist offline are doomed to losses.
To become a serious competitor in your field and win your own niche, you should take a responsible approach to the creation, content, and use of the site.
This tool has only one drawback – the high costs of creating a website and its support. But the pros are not limited. Using the site, you can inform users about your company and products, form a positive brand image, communicate with customers and partners, quickly respond to user requests, track popular and unpopular products. Of course, all these advantages will be available to you only in one case – if your site meets certain requirements. Among the required attributes are convenient navigation, product pages with unique descriptions and high-quality photos, the presence of a phone number, and an application form in a prominent place, clear USP.
Also, do not forget that most sites today are designed with the capabilities of modern mobile devices in mind. And, naturally, the priority for busy people will be those sites that are convenient to use (browse catalogs, read a blog, place orders) using a tablet/smartphone (with a mobile version or responsive design). And this, in turn, helps to expand horizons in obtaining new customers.
This is a tool that allows you to increase the popularity of the site and reach the target audience with useful and relevant content: articles, training materials, expert comments. Working with this tool is time-consuming and does not immediately bear fruit, but over time it pays off with interest. New materials should be added to the site regularly, at least once a week. Accordingly, you will need a content plan for at least several months. It will allow you to distribute the effort and time for creating articles and will save you from the situation when you need to write, but you do not know what to write about.
Search engine (SEO) marketing
To find a specific product, a rare user immediately enters an online store – everything starts searching for a product in search engines. Therefore, SEO, or search engine optimization, has been and remains the primary tool of Internet marketing for any type of activity – with its help, a site can take leading positions in search results. And if the site takes good positions in the search, then the chances of converting ordinary users into customers are quite high.
However, this tool also has its drawbacks – the site must be optimized for the requirements of search engines, and in this case, you should not expect quick results. In addition, search engine requirements change frequently, so you will have to constantly work on optimization. We suggest you familiarize yourself with the article “How to promote a site yourself”.
Online advertising is characterized by the ability to reach specific target users and is a controlled tool. There are many types of online advertising, but the most popular are:
contextual, allowing to attract more interested in the proposal part of the audience;
The advantages of contextual advertising are ease of launch and quick results. Plus, at launch, you decide how much money to spend on your campaign, and most importantly, you can control any stage of the sales funnel. However, not all so simple. This type of advertising is quite expensive, there is also the possibility of an incorrect setting of the advertising campaign and, as a result, “draining” the budget.
Search advertising is a type of contextual advertising in which the user is shown an advertisement in the results of search engines.
Display advertising objectives:
- Maintain the image
- Attract attention
- Increase sales
- This advertisement includes banners, videos, and audio clips.
Banner advertising, if done correctly, can give good results. The main thing is not to be mistaken with the choice of the site, which is quite difficult. But a well-chosen platform gives a high percentage of hits in its target audience.
You can also use teaser ads, the principle of which is slightly different from banner ads – the user is shown only part of the information about the product, which should be of interest to him. This type of advertising is well suited for seasonal goods, consumer goods.
The tool is the distribution by e-mail of letters containing important information for the company – holding promotions and sales, opening a new store, etc. Many people underestimate this tool, and in vain. If used correctly, it can consistently bring new customers. But for this, it is important to observe several points: to have not only old but also potential customers in the database, send out emails regularly (for example, once a week or a month (as it is more productive for you)) and be sure to track efficiency (and draw conclusions).