How to Choose Online Marketing Courses?
1. Educational experience in digital marketing
See how long the internet marketing school has been in business and how many marketers it has graduated. There are no clumsy giants on the market yet – so the more experienced the better. After all, the expertise and practice of teaching Internet marketing courses takes at least 2-3 years. Rapid online universities and courses come and go, all united by a non-systematic approach and a lack of quality assurance. When the learning process is fine-tuned and working properly, it is much easier to dive into internet marketing.
2. Internet Marketing Courses: Balance of Disciplines
The second thing you should pay attention to is the training program. The balance of disciplines is important here. There should be at least 10 of them, since the online toolkit is quite extensive. Understanding internet marketing is impossible without familiarity with website anatomy, SEO, SMM, PPC advertising, email marketing, web analytics, content marketing, and digital strategy.
Equal duration of each module is also important. And it happens that 80% of the time is devoted to one topic, and the rest – at a gallop across Europe.
Some internet marketing courses promise to cover a long list of topics in just two days. Hear – you will hear, but you will not master. On the other hand, it makes no sense to study for a year either: trends and functionality on the Internet are rapidly changing, knowledge and skills quickly become obsolete. Therefore, the ideal format is intensive daily training for a month, and then into battle.
3. Quality of expert teachers
Who teaches and how is no less important than the disciplines themselves. To fully immerse yourself in Internet marketing, you need to learn from the best practitioners – be it a Yandex.Direct specialist or website optimization. However, a common problem is when a teacher in Internet marketing courses is a real expert, but at the same time does not know how to convey information clearly and concisely. You cannot cook porridge with such training.
Explore mentor profile, media publications, teaching experience. In which companies or agencies and in what positions the speakers work: this way you can form an opinion about the “quality of an expert”. However, if all teachers are from the same company, this is a bad sign. A varied experience is essential in internet marketing courses.
4. Diploma of Internet Marketer
Internet marketing in Russia is a young industry. There is no such specialty in universities yet, and there are no state diplomas either. Anyone can print and issue a certificate of completion, but will it be meaningful and practical? What, then, to look at if this is not a classical education?
Pay attention to who the founders of the school are. A recognized digital expert is already well, a well-known university is also not bad, international authorities like Google and Facebook are excellent, the training program with European accreditation is excellent! A quality brand of Internet marketing courses never hides such information, it is always in plain sight.
5. Accounts in social networks
Check out what the course organizer page looks like on Facebook or Vkontakte. Few subscribers, i.e. no more than 1000? This means that the courses are completely “green”. Or is the school not friendly with social networks, whereas this dinosaur is going to teach marketing? Examine the feed of posts, because this is a mirror of the school and you can confidently judge the quality of training programs from them. I didn’t like the social account – it’s better not to study there.
6. Reviews of Internet Marketing Courses
Reviews about the school and its courses play an important role. You need to look at the ratings carefully – if they are too “sweet”, then they were written to order. It is better to look for them on Facebook: there are real people here, they will scold or praise only in the case. You can ask some of them clarifying questions, most likely they will answer you, the main thing is not to hesitate.
7. Tuition fees
Everyone loves low prices. But when it comes to professional courses in Internet marketing, it’s worth considering: can you get a quality education for a song? Hardly. Judge for yourself, the lower the price for the course, the more “cheap” tutors the school will recruit. Another cost-benefit option used by course aggregators is to sell outdated classes online. Because it is expensive to regularly update the program and studio recording.
There is nothing to say about permanent and mega-discounts: the last straw when there is nothing else to attract. Such internet marketing courses are best avoided.
Knowing the economics of digital learning from the inside, we can say that more or less high-quality training can be obtained in courses from 40,000 rubles. and higher, with a duration of 1-3 months. Course for 80,000 rubles. with a high probability it will indeed be one and a half to two times better than for 30-40 thousand rubles.
8. Presence of a signed contract
The contract is your guarantor of quality service. You can forget about any claims without a signed agreement. If Internet marketing courses support knowledge with a contract, she takes on obligations and guarantees their fulfillment. The more detailed it is, the better – it is advisable to make sure that all topics and their duration in hours are spelled out in the contract. It happens that the organizer unexpectedly changes the program during the course of the piece or juggles for hours unnoticed.
9. Study in person or online
You will no longer be surprised that you can study in the subway, on the couch with tea, and indeed anywhere. Yes, it is convenient, but we advise you to wake up a conservative in yourself and take a closer look at full-time training in Internet marketing courses. Firstly, personal communication with the teacher and the timely asked question will put everything in its place in your head. Before the start of the class and in between you can consult on your own project, this is very valuable. Secondly, networking and communication. Usually, a group gathers specialists from different fields and markets: they find new jobs, clients and partners, test product hypotheses. Third, it is very difficult, almost impossible to force yourself to study at home. Although if you are far from Moscow, there is no other option and it is better to study online than to be left out of the digital marketing that is floating away from you.
10. Secret Working Papers
The training will pass, but the knowledge and skills should remain, more precisely, gain a foothold with you. Of course, without practice and repetition, they will be forgotten. Therefore, it is important that the school provides all presentations and workbooks after training. Free, because you have already paid for it.
Good internet marketing courses make sure that access to mentors remains after the course is completed. Once, having made friends with them on Facebook or in contact, you will find reliable partners for your projects on the Internet, you will be able to receive new cases and life hacks almost daily. And this is actually a continuation of training from professionals, but for free!